This contest is huge, you may have heard last year that the Herbert Brothers who entered this contest with their video, was played during the Super Bowl, and was rated the best commercial so Doritos gave them a million dollars! Same deal this year, except if you come in 2nd or 3rd on the USA Today Ad meter you get $600,000 and $400,000 respectively (last year you only got money for 1st on the Ad meter).
I am using Magic Bullet Looks to color grade the footage taken, I did a little split screen on the image below of before (right) and after (left) color grading. You can see it gives a little more professional look and feel to it (it's hard to tell by looking at this small image, click on it to see it bigger).
I also just wanted to add for the techie people that I'm using a trial version of Cineform NeoScene to transcode my video before I start editing. I heard it would make previews in the software run smoother and export easier while maintaining quality - and that's exactly what it does, it is going to change the way I edit! Now I can actually see a preview of what I'm editing instead of jerky still frames! I was a little concerned at first because playing the transcoded file by itself it made any motion in the footage seem interlaced and had these pink lines where motion was, but once in editing it's not there and I export to WMV files from the editing software and it works great
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